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DETERMINATION COMPETITIVE ADVANTAGE OF SHOPPING CENTER

UDK: 339.137.22

Spirina V.S.

This article describes the relevance of the definition of competitive advantages of the shopping center. Detail the calculation of the attractiveness of the trade object with D.Huff’s model. We give formulas for calculating the attractiveness of the shopping center and the likelihood of attracting customers to the mall. There were raised questions about the influence of object size on its attractiveness, and to determine the empirical parameter λ. It’s also considered conditions favorable for the location of the object of trade and MSC (multifunctional shopping center); as well as factors that contribute to the attractiveness of the shopping center.

Файл: Спирина.pdf, 7 pag.

Рубрика: Менеджмент в строительстве
Выпуск №1: По материалам III региональной научно-практической конференции аспирантов, молодых ученых и студентов «CОВРЕМЕННЫЕ ТЕХНОЛОГИИ В СТРОИТЕЛЬСТВЕ. ТЕОРИЯ И ПРАКТИКА». Декабрь, 2012 г.


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